Expertise
20+ years analyzing ecommerce risk, counterfeit distribution systems, and fulfillment infrastructure at scale.
LegitMap is an independent intelligence initiative focused on how counterfeit goods move through logistics networks, rather than surface-level seller attribution. Our work examines where provenance is reduced, how domestic induction occurs, and which structural chokepoints enable scale across regions.
We operate quietly, evidence-first, and in alignment with consumer safety, traceability, and supply-chain integrity objectives.
Focus
We study distribution infrastructure, not storefronts.
By analyzing real shipment pathways across regions, LegitMap identifies repeatable patterns in domestic induction, relabeling, and route consolidation that reduce traceability for brands and downstream stakeholders.
Our work supports:
Brand protection leadership
Trade associations
Policy research and consumer-safety discussions
Methodology
LegitMap uses controlled test buys as an intelligence collection mechanism, combined with physical evidence review and laboratory analysis.
Analysis focuses on:
Shipment routing behavior
Carrier transitions
Last-mile induction patterns
Reduction or loss of origin provenance during domestic induction
Findings are evaluated across sellers, destinations, and regions to identify repeatable infrastructure signals.
Why This Matters
Seller storefronts change rapidly.
Logistics infrastructure does not.
Understanding how counterfeit goods are operationally delivered provides a more durable foundation for:
Traceability assessment
Infrastructure-level risk prioritization and intervention research
Policy and cross-industry discussion
Engagement Model
LegitMap operates on a confidential, NDA-bound basis with a limited number of participating brands and organizations.
Work is intentionally kept non-public to preserve signal integrity and reduce route adaptation while datasets are validated.
Background
LegitMap is led by practitioners with decades of experience in ecommerce fulfillment systems, marketplace risk, and counterfeit activity, including early work on large-scale online marketplaces where infrastructure behavior proved more predictive than seller identity.
Intelligence Use Cases
Our findings support risk assessment, traceability research, and cross-stakeholder analysis related to counterfeit distribution infrastructure.
All work is evidence-based and intended for confidential review.
To request a private overview or discuss validation efforts, please contact us directly.
LegitMap LLC